Paid acquisition for small businesses

Advertising that moves your business forward.

I analyse, optimise and manage your Google Ads and Microsoft Advertising campaigns to turn advertising data into clear decisions and qualified leads.

✓ Direct support ✓ Transparent management ✓ No long-term commitment

Behind the scenes

Your acquisition.
Finally clear.

Scroll to see how I turn your campaign data into simple, measurable and actionable decisions.

EP Consulting · Management ●
Search campaign

Overview

● Live
Budget used68 %of monthly budget
Leads12+ 4 this month
Cost / lead€27− 18 %
Qualified leads30 days
Priority signal“IT provider for SMEs”

High-intent query — budget increased.

Action applied ✓
Monthly report

Results that tell a clear story.

October
12qualified
leads
What is improvingCost per lead is down 18%
Next actionIncrease investment in the strongest locations
Your decisionContinue with a controlled budget

My services

Simple pricing.
Clear support.

Choose a focused intervention or ongoing campaign management. You always know what is included and what you are investing.

Welcome offer

One month to launch,
measure and optimise.

Campaign setup, performance monitoring, optimisation and a complete final report.

Introductory price 349 € excl. VAT · first month
Start my project
Focused intervention

One-off optimisation

Quickly correct the issues limiting the performance of an existing advertising account.

299 €excl. VAT
Choose this service
What is included
  • ✓Analysis of the agreed scope
  • ✓Keyword and negative keyword optimisation
  • ✓Ads, budgets and targeting adjustments
  • ✓Clear summary of every action taken
Ongoing management Most complete

Monthly management

Monitor, test and improve your campaigns every month without losing sight of the bigger picture.

399 €excl. VAT / month
Get ongoing support
Every month
  • ✓Regular account optimisation
  • ✓Conversion and cost monitoring
  • ✓Ad tests and budget adjustments
  • ✓Monthly report and review call

Advertising spend paid to Google or Microsoft is not included in the fees. Any work outside the agreed scope will be quoted separately.

A simple method

A clear process,
from first call to follow-up.

You know what is being analysed, what is changing and where your budget is going. Every engagement ends with clear recommendations and next steps.

  1. 01

    Discovery call

    15 minutes to understand your business, account and objectives.

  2. 02

    Clear proposal

    Questionnaire, chosen service, scope, schedule and price.

  3. 03

    Delivery & review

    Setup, optimisation or ongoing management, followed by results and a clear action plan.

  4. 04

    Follow-up

    Monthly campaign management whenever your situation and objectives call for it.

Logo EP Consulting — Performance Marketing Expert

Your consultant

A committed consultant by your side.

I’m Éric Pluys, a consultant specialising in Google Ads and Microsoft Advertising. My role is to make paid acquisition simpler, more measurable and more profitable for your business.

View my LinkedIn profile

Let's talk about your acquisition

What if 15 minutes were enough to identify a first opportunity?

Tell me briefly about your goal. I will personally reply to arrange an initial conversation.

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